Emergency appeal to help people forced to flee their homes in Ukraine
WPP has partnered with UNHCR, the UN Refugee Agency, to run an emergency appeal to help people forced to flee their homes in Ukraine. Join us in donating to support families in need of humanitarian assistance.
WPP’s Metaverse Foundry’s creative exec on putting up a billboard in the metaverse: ‘are you high?’
"Vast new horizons are opening up before us, so let’s not constrain ourselves to the edicts of the past."
Hogarth launches 700-strong metaverse army
The Metaverse Foundry is built to take ideas to the next level at scale. A limitless place where creative, production and innovation come together to bring to life the greatest ideas, elevate e-commerce and customer experiences.
Mehta to take New Global ECD Role
Mehta joins Hogarth, WPP's fastest-growing company, as the first Global Executive Creative Director.
High Five: Super Bowl Special
Jonathan Jirjis, Executive producer at Hogarth, reflects on a few of his favourite ads aired during the global pause for this year's Super Bowl.
WPP recognised in Bloomberg Gender-Equality Index for fourth consecutive year
The global standard set by Bloomberg is measured across five pillars: female leadership & talent pipeline; equal pay & gender pay parity; inclusive culture; anti-sexual harassment policies; and pro-women brand.
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, our Head of Content and Culture at Hogarth NY.
Future of Production: Dave Rolfe’s Vision of Audience-First Making
Dave Rolfe speaks to LBB’s Alex Reeves about how Covid highlighted practices that he already favoured, his proudest career moments, and why content should be made by those already embedded in the audience.
Can Technology Drive Creative to Get Better Results?
Lauren Stearley, Addressable Content Director for North America at Hogarth delves into how addressable content is helping brands increase their relevancy, without breaking the bank.
Cecile Douillard, explains ACP's offering in a conversation for Advanced TV Advertising.
"Content production is at the heart of Addressability and our focus is on delivering audience-first creatives and messages through every available activation channel" says Cécile Douillard.
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola confirmed that WPP will be its “global marketing network partner” operating under a bespoke unit called OpenX.
GroupM partners with Hogarth Worldwide to launch a Global Addressable Content Practice
To create a scaled, addressable content creation offering to help clients deliver audience-first, highly personalized and performing ad experiences to consumers.
Sustainably Made content is the future
We are pioneering a new sustainable approach to the content creation life cycle called Sustainably Made, by Hogarth.
Net Zero Commitment
Hogarth is proud to be supporting WPP’s industry-leading net zero commitment by 2030. Find out more.
Justin Ricketts, Hogarth Australia CEO, believes dynamic creative requires brands to completely rethink content creation.
“First, it’s about getting your data, organising your martech or your adtech to plug together on top of your data. Then you need a very new type of content to feed that technology," he says.
MARKies Awards Singapore 2021
Hogarth was announced the GOLD winner in the Most Creative – Specific Audience category and BRONZE winner in Most Creative – Integrated Media category at the fifth annual edition of the MARKies Awards.
World Woman Foundation wins Silver Telly Awards
We are very proud of this campaign and grateful that we had the opportunity to work on such a special and impactful project.
"Best Place to Work" for LGBTQ+
Hogarth Mexico who have been named a 2021 "Best Place to Work" for LGBTQ+ Equality by the Human Rights Campaign Mexico, with top scores!
Dave Rolfe will be joining us as Global Head of Production for WPP and Hogarth
Dave joins us in March, reporting to WPP’s incoming Global Chief Creative Officer, Rob Reilly, and Hogarth CEO, Richard Glasson.
Boots UK has launched a major marketing campaign to help the nation to Feel Good As New.
A new campaign for Boots UK, jointly created by a WPP cross-discipline team made up of VMLY&R, Ogilvy, Hogarth Worldwide and MediaCom. The advert was directed by The Dempseys and produced by KNUCKLEHEAD production company.
How COVID-19 Has Been A Game-Changer In The World Of Production
Tania Sethi, Chief Production Officer at Hogarth North America talks about the significant shifts in how we produce content both during and post-pandemic.
Women in IT: why is there still a gender gap in the tech industry?
"Priya Gandhi, Global head of QA, points out that it is critical that female students are provided with unbiased and well-informed career guidance and support from a very young age to encourage them to study STEM subjects.
“We Want to Collaborate in Deeper and More Meaningful Ways”
LBB caught up with Gramercy Park Studios managing director Lauren Kulchinsky and creative director Ders Hallgren to get to know the New York team leaders, how they collaborate with London, and their advice on staying creative in lockdown.
Supporting creativity with artificial intelligence
Artificial intelligence is bringing profound transformation across the media and communications industry. “The digital advertising market is worth about $350 billion a year and growing,” says Perry Nightingale, head of creative AI at WPP.